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Purple Shampoo for Toning Blondes and Brunettes
Kristin Ess has created a purple shampoo that perfectly tones both blondes and brunettes. If you have ashy or pastel lavender tones, you can use this shampoo every time you wash your hair. For neutral tones, use it only when needed to reduce brassiness. Whether you use The One Purple Conditioner or not, this shampoo works on both natural and color-treated hair.
Cleanse + Condition: A Clean, Well-Conditioned Canvas
For a clean and well-conditioned hair, start with these universal, sulfate-free products. They cleanse deeply and condition your hair, leaving it feeling moisturized and looking shiny from root to tip.
Key Features: - Ultra-violet pigment - Brass Reducing - Intense Toning - Shine Restoring - Sulfate-free
How To Use: Apply a quarter-sized amount or more of shampoo to your palm, then apply to wet hair. Massage the shampoo into your scalp to create a rich lather. Pay extra attention to areas where you see more brass and let the shampoo sit a bit longer at the roots, which tend to be less porous. Rinse thoroughly, then follow with conditioner or a hydrating mask.
Cruelty-Free and Safe for Keratin: - Cruelty-free - Keratin-safe - Free of sulfates, parabens, and phthalates
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