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If you're looking for a purple shampoo that tones blondes and brunettes, and is sulfate-free, we've got just what you need. It’s perfect for those who love ashy or pastel lavender tones, and can be used every time you shampoo. For neutral tones, use it only when you need to neutralize brassiness.
This versatile purple shampoo works well with or without our The One Purple Conditioner, suitable for both natural and color-treated hair. Key components include our proprietary Zip-Up Technology (tm), which strengthens split ends, targets weak areas of the hair, smooths damaged cuticles, and helps protect hair from environmental stressors and color fade.
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